Softening Shampoo for All Hair Types
Luxurious daily shampoo that gently cleanses while leaving hair soft, shiny, hydrated, and full-bodied.
Why You’ll Love It
- Gently cleanses with a creamy, velvety lather
- Instantly enhances shine and softness
- Deeply hydrates and nourishes hair
- Helps detangle and improve manageability
- Ideal for all hair types, especially frizzy or damaged hair
How to Use
Apply to wet hair and gently massage, focusing on the scalp. Distribute through lengths and ends, then rinse thoroughly. Repeat if needed.
After shampooing, pair with OI Conditioner or OI Hair Butter for enhanced shine and nourishing care.
Ingredients
- Fragrance: signature OI scent with notes of thyme, pine, sweet florals, warm amber, and musk
- 77.1% natural-origin ingredients
- Vegan friendly
Roucou oil: an antioxidant-rich oil from the Amazon, known to help protect hair from UV exposure, environmental stress, and visible signs of aging.
AQUA / WATER / EAU, SODIUM LAUROYL METHYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, SODIUM LAURYL SULFOACETATE, SODIUM METHYL 2-SULFOLAURATE, PANTHENOL, PARFUM / FRAGRANCE, SODIUM METHYL ISETHIONATE, BENZYL ALCOHOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, LAURIC ACID, PPG-26-BUTETH-26, COCO-GLUCOSIDE, PHENETHYL BENZOATE, GLYCERYL OLEATE, PEG-40 HYDROGENATED CASTOR OIL, SODIUM BENZOATE, GLYCOL DISTEARATE, CITRIC ACID, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, POLYQUATERNIUM-7, DISODIUM 2-SULFOLAURATE, SODIUM HYDROXIDE, SODIUM LAURATE, AMODIMETHICONE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 ALKETH-7, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCERYL STEARATE, GLYCERIN, LAURETH-9, TRIDECETH-12, BIXA ORELLANA SEED EXTRACT, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT, GERANIOL.
The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
About OI
OI is Davines’ Absolute Beauty line, designed to bring softness, shine, silkiness, and manageability to all hair types. Powered by Roucou oil from the Amazon, OI offers antioxidant benefits with a luxurious fragrance experience. OI products are produced in Italy at the Davines Village using 100% renewable electricity, carbon-neutral production, and recyclable packaging.
About Davines
Davines is a professional haircare brand known for combining high-performance formulas with a strong commitment to sustainability. Their products are developed and produced in Italy using advanced cosmetic science and carefully selected ingredients to deliver professional-quality results while respecting both people and the planet. As a certified B Corp, Davines meets high standards for social and environmental responsibility, with a focus on reducing environmental impact through renewable energy, CO₂-compensated packaging, responsible sourcing, and regenerative organic agriculture initiatives.
